On-page SEO is vital of search engine rankings. If you want massive organic traffic from search engines like Google, Bing, and Yandex. Then, On-Page SEO should be done. In this post, I am going to discuss some interesting On-page SEO techniques which are quite essential in the current year 2018. If you are new to SEO and if you don’t understand what is the meaning of optimization then you can read my previous article how to write perfect SEO optimized blog post in WordPress. There are two types of optimizations:
On- Page Optimization
The optimization which takes place on your site, such as keyword research, title tags, sitemaps, permalinks, etc., you can go through my previous article for basic on-page SEO optimization checklist.
Off- Page Optimization
The optimization which takes place away from your site is known as Off-page optimization. If you share your blog post link on Twitter or Facebook, then it is nothing but off-page optimization.
Is It Necessary To Do On-page Optimization?
Yes, it is necessary to do On-page optimization:
To rank well in search engines in first place.
To avoid Google penalties like a hummingbird and Google Panda. Yes, if you don’t focus on your title tags or your meta tag descriptions it results in duplicate content which Google hates, and it penalizes you with their algorithm.
If you are not focusing on your site, On-page SEO now is the time to start doing it. Here are some proven methods to rank high in the search engines.
Remember, Google SEO ranking factors are the combination of so many things. Google not only considers your keywords and articles but also find your social media activities, number of backlinks pointing to site and domain authority.
Keeping all these things aside always remember content is the king.
Proven On-page Optimization Techniques For Ranking High in 2018
1.RankBrain And User Experience Signals
2.Become A CTR Ninja
3.Write In-Depth And Engaging Content
4.Optimize Your Content For Mobile, Make Google To Index Your Mobile Content First
5.Make In-depth Videos
6.Pay Attention To Voice Search; It’s the Future
7.Content And Links Are The Pillars
1.RankBrain And Use User Experience Signals
RankBrain, first of all, what is Rankbrain? And how is it a ranking factor according to Google? Well, Rankbrain is a Google algorithm that is used for search engine rankings. This RankBrain was introduced by Google last year, and it is going to be more refined and sharp in this year 2018. So, how does it work?
Let us assume that you are searching for a term called “filter coffee.”
Results popped up, and you have clicked on the very first result.
After going through the blog post or the webpage, you thought that the content was awful.
So, within no time no have logged out of the webpage and came back to your search again.
Here, Google records the time you have stayed on that particular site (apparently you didn’t wait for too long).
Here Google calculates the time spent on the site it is known as Dwell time. The amount of time spent by the visitor is recognized as Dwell time.
If this happens continuously, then Google degrades you from spot #1 to spot #5 or so.
RankBrain works on two factors first one is dwelling time and the second is CTR, i.e., Click through rate. Click through rate is nothing but the number of people clicked on the result.
How to Improve Dwell Time And Click Through Rate CTR
Dwell time is equal to the amount of time spent by a visitor on your site/blog.
Some studies on Searchmetrics stated that the average time spent on top ten google pages is around 3 minutes and ten seconds.
So, always write well-researched and well rounded, and unique content.
Interlink all the relevant posts on your site.
Look professional, and professionally present your content.
Look for broken links and redirect them correctly.
Use related posts widget.
RankBrain And Click Through Rate CTR
Here is the slide gave by Google engineer Paul Haahr at an SEO conference.
Both Pages P1 And P2 have answers the user’s need
For P1 the answer is on the page
For P2 the answer is on the page and in the snippet.
Algorithm A puts P1 before P2–user clicks on P1–Good
Algorithm B sets P2 before P1–user clicks on P2– Not Good
Sometimes, a page which should be ranked low will be listed high; if that page gets enough CTR, then it will be a permanent boost in the rankings.
If you are getting enough clicks, there is no reason to get ranked low.
Become A CTR Ninja
Yes, it is the time to find ways to improve your click-through rate to improve your rankings.
Even, if you rank on spot #1 in Google results, you need to scream to get a click on Google searcher.
Google has implemented so many new snippet features like rich snippet cards, Carousels, etc.,
Here is such example, even if you sit on Google’s first result the percentage of clicking is very less 🙁 a bitter truth.
Google ads, yes its also a kind of constraint.
Here is the video by Brain Dean, the author of Banklinko.
Write In-Depth And Engaging Content
Previous Google bots use to follow the Title tags, keywords and meta descriptions on the page. Where keyword density and Keyword research are the keys.
But nowadays, Google bots are much smarter.
If you stuff your content, title tags and meta descriptions with keywords with lame content, then you are not going to rank well on Google. Take it granted.
Always remember, Google’s job is to give best results possible. Best in a sense the best.
So, Always write unique content with in-depth content with at least 1000-1500 words in length.
Make is visually beautiful.
Use infographics, high-resolution images of course which are optimized with Alt tags and compressed as well.
Use LSI Keywords While Creating Your Content
LSI keywords are nothing but, the keywords which are very carefully related to your chosen topic. There are tools to select these LSI keywords. After selecting LSI keywords just sprinkle them in your article.
Just type the desired keyword and check the Captcha box. You can see the results box.
Google Keyword Planner, is also one of the smartest keyword research tools available for free. Make use of it to the fullest.
Google Related Search Terms
For example, for this article, the LSI keywords are checklist, SEO factors, etc.,
Optimize Your Content Mobile-Friendly
Last year Google announced that Google would index your mobile version first and next comes to your desktop version. 60% of searches come from mobile devices. It’s now mandatory to optimize your content for mobile users.
Be Consistent Across Both Mobile and Desktop
We Technozam, are using a responsive design which helps us to serve our content in a mobile-friendly manner without hassle.
The mobile users will see the same content what the desktop visitor see.
Move From m. to Responsive Design
Most WordPress themes now come with responsive themes. Always opt for a responsive theme.
Check With Google Mobile-Friendly Test
You can check your mobile friendliness with the help of Google mobile-friendly test.
If you find errors, you can fix them with the help of robots.txt file.
Make In-Depth Video
Make in-depth videos and link them back to your blog/site.
80% of the traffic comes from sites like Youtube, Metacafe, Vimeo, etc.,
Most of the people love seeing videos than reading a long boring blog post.
If you are not making videos on your content, then you’re losing a golden opportunity.
Log on to Youtube, Make some in-depth videos
Optimize them particularly for Youtube.
Write detailed descriptions of your videos and proper headings.
Link them back to your blog, viola!!
Because, you can notice Youtube videos in regular search results, and even in image search too.
You can expect even more in this year 2018.
Embed Video Into Blog Posts
I have already, embedded a video in this post 🙂
Embedding a video will engage your visitors more on your site, which in turn helps in the dwell time.
Engagement of visitor on the site will help in reducing the bounce rate.
Optimize Your Content For Voice Search
Most of the mobile users are depending upon on voice search nowadays. So, Y not to optimize your content for voice search?
Checklist For Optimizing your Content For Voice Search
Your page should be on the first page of the Google its mandatory.
It helps if your content appears in rich snippets cards.
Now. Add a question in the blog post. And, answer the question 🙂
Content And Links Are The Pillars
It’s all about content. Without quality content, you cannot gain links. Without links, you cannot stand on Google first page if so other optimizations are useless. It’s a circle.
So, always focus on building quality content.
Try to build quality links. These are the pillars of On-page SEO 2018.